Donnie Valdez
Donnie is the visionary behind the brand, his knowledge and understanding of the culture and the product is unmatched. Donnie has toured the world as a professional music producer/DJ, is an avid photographer and brings wit and originality to the brand.
Past roles include:
Marketing Director @ Lots 'o' places
Founder @ Elk Beats Recordings
Experience Designer @ OnPoint (Poland)
Miguel Vega
Miguel is an expert in branding, motion design, and experiential storytelling. He has shaped visual identities and immersive experiences for the world’s largest music festivals, film premieres, and high-profile activations. He turns ideas into bold, creative solutions that elevate the brand.
Past roles include:
Creative Director @ Beatport
Lead Stage Visuals @ Insomniac Events
Founder @ Dataset Clothing
Ollie
Ollie brings chaos to the brand, his ability to connect with the rodent community is spectacular. A former gruyere dealer, Ollie is a bromethalin survivor and has traveled numerous alleys, gas stations and train tracks, bringing a solid, grounded perspective to the brand.
Past roles include:
Lead Turophile @ Sleazy Cheese
Local Vagrant @ Seven Eleven Inc.
Testing Subject @ Pharma Industry